Blog Post FBA


By: Doug Kelly

Director of Communications

Football Bowl Association


September 12, 2016

FBA selects SportsLabs as its official digital partner to create unique new site, brand and customized game information

BOULDER, CO – The Football Bowl Association (FBA) in partnership with SportsLabs today launched a new and fully responsive digital platform to highlight the suite of all 41 post-season college football games.

The new experience ( will provide the FBA a unique opportunity to elevate the experience of bowl games that is truly “bigger than the game.” The new and advanced site includes:

  • Customizable bowl game information: Allows fans to sort bowl games by conference, date and other parameters;
  • Exclusive ‘Seven on Seven’ series: Providing behind the scenes access to the games themselves, the people who organize them, and the prominent leadership figures within the industry;
  • Extended fan reach: The new responsive site and branded experience will reach more fans via all devices.

"This unique, state-of-the-art experience represents a new era for the FBA that enables us to better reach our fans and promote the post-season bowl experience,” said Football Bowl Association executive director Wright Waters. “SportsLabs was able to understand the new brand and direction the FBA wanted to take and quickly executed that for us and our associated bowl partners.”

“The FBA and the post-season games form the cornerstone of many memories for players, coaches, staff and fans,” said John Burris, President of SportsLabs.   “SportsLabs was proud to take our deep sports knowledge and technical expertise to deliver the future of the FBA digital experiences.”

About FBA

The Football Bowl Association (, founded in 1902, represents college football’s 41 postseason games and all the excitement that is the bowl season.  Bowl games have been a part of college football for over 100 years.  They have provided some of the greatest moments in college football history and add to the pageantry, color and excitement of the game.  Thirty-six communities play host to “the college bowl experience” on an annual basis.

About SportsLabs

SportsLabs ( is a leading sports technology provider. At the core of the SportsLabs’ technology is its proprietary Advanced Media Platform (AMP), which streams more audio/video content to more platforms than any other college sports provider. AMP for Sports can ingest any content across the sports, social and media and delivers it directly to fans on any digital device or platform in the market including responsive web sites, mobile and tablet applications and connected TV applications. SportsLabs is a Silver Chalice company, the high-growth venture arm of the Chicago White Sox.

Media contacts:

Football Bowl Association

Doug Kelly

Director of Communications



Jonathan Krueger

Director, Client Operations